When it comes to being a marketer, there is one thing that you can’t find a way around and that is writing articles.

The power of a well written article should never be underestimated. On the other hand, the negative impacts of poorly written content can be immense and cause serious damages to your marketing campaign.

So, the question is, what makes an article something that will produce the results you desire?

To start off with, it’s important that you understand that when it comes to marketing, it’s not so much what you say but rather how you say it.

You can have the best information in the world, but if it is not relayed correctly, it’s not going to get the response you want. Keep this thought in mind and you will surely set yourself a solid foundation for your articles.

There are other important rules to follow as well. Check out these examples…

1. Try To Avoid Lengthy Paragraphs

Sometimes you may have to write articles that need to be full of a lot of detailed information. It can be hard at times, but it’s important to be concise and even more important to avoid lengthy paragraphs.

The reason for this is simple. Shorter paragraphs provide an easier reading experience. The easier something is to read, the more likely it is that people will read it which is vital to a marketer’s success.

Believe it or not, there are plenty of ways to get straight to the point while still providing readers with important details and supporting information. This is one of those areas where practice makes perfect.

2. Learn About Rankings

When running your own blog, rankings are very important and without them, the likelihood of your articles generating the traffic you desire is slim to none.

The reason for this is the fact that your ranking will determine where your site and articles are displayed on search listings. The higher your ranking, the higher on the list your site will be. Needless to say, your chances of success rise when your ranking does.

There are many forums that can be found online that discuss the best tactics to improve rankings. A quick search will provide you with an abundance of results.

3. Find The Best Submission Site And Use It

If running your own blog isn’t your cup of tea, using article submission sites may be a better option. However, just as ranking is important for those with their own blog, it is also an important factor to consider for those using submission sites.

Find the best ranking sites for your niche and submit your articles there. You will surely be impressed with your results.

4. Pay Attention To Word Count

Word count is a big deal it the world of article writing. Too high of a word count can bore your audience and cause them to stop reading your article. On the other hand, too low of a word count can leave too many unanswered questions.

Finding a happy balance is crucial. Make sure you make your point, but do it in a way that doesn’t drag on.

Another important thing to keep in mind is the fact that some submissions sites have rules on word counts. Always check their policies before trying to submit your article.

Click here for some great marketing tools.