Email marketing is a great strategy to use when it comes to marketing campaigns. However, things change over time and email marketing is no exception to this fact.
What worked great for email marketers at one time is now beginning to show less and less positive results. This is likely due to the fact that technology is rapidly evolving and along with the technological advances comes the need to change marketing strategies.
There are also many different filters and folders that have been created in email servers which makes email marketing even more difficult. The last thing you want is to be classed as spam or be sent to the junk folder.
You can avoid all of this by simply avoiding some of the common mistakes email marketers make.
Check out these 5 examples…
1. Stop Blind Pitches
There was a time where blind pitches worked great. However, this usually isn’t the case anymore. Customers want more than just a simple vague description of something.
It’s important to monitor the response and interaction of your emails. This will allow you to determine if your current pitch is working well or if it could use a little improvement. There are many great tools that can help you do this. Get Response happens to be one that is quite popular amongst marketers.
2. Lack Of Personalization
Some marketers tend to look at their list as a whole instead of realizing that it is an accumulation of different people with different interests.
The sooner a marketer understands that it’s important to connect with their list on a personal level, the sooner they will begin to see the results they desire. It doesn’t take much to do this. In fact, it can be as easy as using a marketing tool that helps determine what the likely interests are of the subscribers on your list.
3. Bland Subject Lines
Creating good subject lines can be bit tricky at times. After all, there is very limited space and it can be challenging to relay your message in just a few words. This leads many marketers to using bland subject lines.
This is something that should be avoided at all costs. It can be frustrating to create the perfect subject line and it can take quite a bit of time sometimes. However, it will surely lead to more clicks which will in turn lead to more success as a marketer.
4. Not Enough Testing
Some marketers think the best way to do things is to sit back and let things handle themselves.
Needless to say, this is definitely not the most productive or revenue producing way of doing things. Testing different ways of doing things is a huge part of being a successful marketer. Running simple tests and trying different things often reveals surprising and important information to marketers such as what the best times to mail are, how many times to mail, as well as better ways to draw in revenue.
5. Too Many Emails
It may seem like the quickest way to make a lot of money would be to mail as much content as you can as quick as you can but unfortunately, this is not the case!
As a matter of fact, overdoing things can lead to serious problems. A couple examples would be opt outs and complaints. Racking up complaints as an email marketer is never a good thing. It can damage your reputation and can even lead to you being kicked from certain email servers.