Plain and simply put, when it comes down to the truth, free is always better, especially when it comes to marketing.
Marketing can be expensive at times, especially when it comes to the advertising that is involved. It doesn’t take a genius to know that if you are spending more money than you are making, there is a serious issue.
However, even if you are making more than you’re spending, you could be making even more. However, in order to achieve this, you will need to find a free way to do your advertising as a marketer. Believe it or not, there are many great options to choose from that work great and don’t cost a dime.
Check out the following examples…
1. Start Enlisting Into Directories
I’m going to assume that as a marketer, you already have a site set up. However, this doesn’t necessarily mean that you are aware of how to get free exposure to your sire. All marketers know that without exposure, a site is basically worthless.
The power of internet directories is something that is often overlooked by marketers. Believe it or not, simply enlisting your site into top notch directories can serve as a very effective means of advertising and the best part of all is the fact that it is free!
2. Utilize The Power Of Forums
Forums are another great way to advertise your site and products. However, some forums are better than the rest and some should be avoided entirely. For this reason, it’s a good idea to get familiar with different forums before posting on them.
3. Always Be Friendly And Professional
The power of word of mouth can either hurt a marketer or greatly increase the amount of exposure they get. Believe it or not, word of mouth can even become a form of free advertising. The kinder and more professional you are with people, the more likely it is that they will give you a positive review to others which will in turn likely lead to more income.
4. Have You Ever Though Of Doing A Press Release?
Press releases are capable of producing amazing results when it comes to exposure and advertising. Keep in mind, finding a way to incorporate your business into your press release can be tricky at times but the payoff is definitely worth the effort.
5. Try Conducting Banner Swaps
In order for you to be able to use this free advertising strategy, you will first need to create a banner for your site. Once you have done this, reach out to a fellow marketer and see if they would be willing to post your banner at the top of their site and have you post theirs on your site. This simply strategy can lead to a lot of long-term exposure for your site, services, and products.
6. Check Out Some Free Advertising Workshops
There are plenty of ways to learn other techniques for free advertising. As a matter of fact, there are many tutorials that can be found online as well as training videos, workshops, and even live webinars. There will surely be information within these training sessions that will help you take your success as a marketer to the next level without having to dip into your wallet!