There are many different methods to market and receive great results. However, some methods work better than others do. If you’ve been looking for a way to increase the efficiency and profit return of your marketing campaigns, you may want to consider marketing with videos.
As technology advances, so does a marketer’s ability to get their message out in an effective manner. These days, it seems like just about everyone is making videos as well as viewing them. This makes videos the perfect tool for marketers to use to get ahead of the competition.
If you aren’t quite convinced that videos are the way to go, check out these reasons why video marketing is so effective…
1. Better Conversion Rates
When it comes down to it, the success of a marketer is highly dependent upon their ability to make conversions. Therefore, it makes perfect sense that finding a way to increase conversion rates is one of the most important things a marketer can do. Luckily, conversions aren’t hard to improve. In fact, creating simple videos can increase your conversion rates by as much as 80%.
2. A Great Return On Investment
Some people may not be able to make their own videos or they may possibly need the help of another person. Of course, reaching out for help will cost you a little bit of money. However, spending money isn’t an issue when there is a great return on investment. Luckily, videos used for marketing typically have great returns on investment.
3. Videos Establish Trust
The more trust your buyers have in you, the more likely it becomes that they will make purchases. Establishing trust over the internet can be hard since there is rarely ever a face-to-face meeting. However, videos offer a solution to this issue. While you may not be face-to-face, videos make you seem more like a regular person instead of just another marketer.
4. Great Google Rankings
Keeping yourself on the first page of Google’s directory is absolutely essential for marketers. Most people prefer not to go to the second page of a search and almost no one goes beyond that. So, if you want people to see your products or services, you need to keep yourself on the front page. Believe it or not, using videos is a great way to achieve this. In fact, you are fifty-three times more likely to be on the first page if you have videos embedded into your page.
5. Videos Explain Things Well
Most people want to be well informed on something before purchasing it. Trying to explain something well in the form of text is not always the easiest thing to do. Instead of writing out a long explanation that few will likely understand or even read, create a simple to follow explanation of your products or services with a video.
6. Free Promotion
We live in an age where social media is much more than just a place for friends to speak with one another. These days, social media is an important part of many different types of businesses, including marketing. Creating videos will likely result in your videos being shared on social media which in turn will result in free promotion for your products or services.