Are you a social media marketer? If so, you’re likely well aware of the fact that finding a way to separate yourself from the swarm of other marketers is the only chance you have of being successful.
A sad but true fact is that there are countless other marketers in the world and they all have the same goal that you do. So the question is, how do you make yourself stand out from the rest? To answer this question, there are many different ways to give yourself an advantage when it comes to social media marketing.
Let’s go over some examples…
1. Be Personal
Try to establish a connection with your audience. This isn’t hard to do and it actually pays off quite well in the long run. The more personal you come across, the more connected your audience will feel with you.
2. Avoid Over Pitching
One of the biggest mistakes you can make as a social media marketer is to continuously try and pitch your products or services. Of course, it’s important that they are mentioned from time to time. However, over pitching leads to little more than people getting a bad vibe for your site. Don’t push your followers away. Find a way to balance content, personalization, and pitches.
3. Determine What’s Going Viral
One great way to give yourself an advantage as a social media marketer is to determine what type of posts are going viral and then put that information to good use.
4. Use Brand Relevant Photos
Some social media marketers use irrelevant photos for their profiles and others use no phots at all. Fortunately, this can actually be somewhat of an advantage for you. Use photos for your profiles that are relevant to your brand. This will add to the personal feel of your page as well as more trust in you from your target audience.
5. Be Responsive To Your Followers
One of the most important things you need to do as a social media marketer is respond to your followers. Failure to do so will surely give your brand a bad name and needless to say, that can be disastrous.
Responding to comments and messages won’t take much time out of your day and it will satisfy your target audience. Always remember, common courtesy is everything!
6. Use Hash Tags
Hash tags are now used by many social media sites. This is great because it offers marketers a way to get discovered by people outside of their following list. Include hash tags with your posts that are relevant to your content and your brand. You’ll likely be surprised by the amount of difference this one simple trick can make!
7. Use The Insights Feature On Facebook
The insight feature available on Facebook is amazing. It provides you detailed information that you can use to optimize the efficiency of your marketing campaigns. Many different things can be reviewed within this feature such as the best times to post, the type of audience that is following you, as well as many other important details.
The next time you have a spare moment, go check out the insights feature. You’ll surely learn a lot of things that will help you become a successful social media marketer.