When it comes to marketing, the more places you create a presence for yourself, the better the outcome will be.
Believe it or not, social media can be used for much more than sharing funny cat videos and connecting with your friends. These days, many social media sites are used by marketers to reach a large amount of people.
One strategy that is commonly used and tends to provide great results is creating images that pertain to whatever it is that you are trying to market. This is quick to do, doesn’t require a tremendous amount of effort, and can help you greatly expand your audience.
One of the most commonly used social media sites for this type of marketing would be Facebook. When using this strategy, it is important to keep in mind the fact that the amount of people that your posts will reach is highly influenced by a certain set of rules.
Facebook uses algorithms, and while no one knows exactly what the best guidelines to follow are, there are some well-known do’s and don’ts that will improve the results of your posts.
Check out these examples…
1. Use Bright Images
In order to get your posts shares and likes, which is essential when it comes to improving your reach, it is important that you stand out from the countless other images people will see in a Facebook feed. To do this, try to use images that are bright and eye catching.
2. Use High-Quality Images From Membership Sites
Using high-quality images is an absolute must. The better your images are, the better your reach and post engagement will be.
You should seriously consider getting all of your images from a paid membership site to ensure that they are royalty free and okay to use for any purpose. The last thing you want is for your Facebook account to get shut down for copyright issues.
3. Don’t Use A Lot Of Text
Images that contain a lot of text seem to be next to impossible to gain a lot of reach. More often than not, images that contain less than 20% text seem to perform quite well and commonly become viral.
4. Try To Create Share Agreements
Getting your images shared is highly important. One thing you may want to consider doing is making an agreement with other marketers with similar pages/products to share your images which is a great way to begin cross sharing which greatly improves your chances of getting higher reach and larger audiences.
5. Test And Then Test Some More
Things are always changing on social media, including the guidelines for the most effective posts. When it comes down to it, what works one day may perform quite terribly the next. For this reason, it is important that you constantly test new image designs, different types of text, posting with and without links and different target audiences. It may be a bit of a hassle at times, but constantly testing new strategies is a surefire way to make sure that your marketing efforts provide the best results.