The world of marketing is really starting to expand and this is great because it provides us with many opportunities to jump on board and create a sustainable form of income.
Since the development of the internet, the life of a marketer has become much easier. After all, years ago sales and marketing were done over phone calls and knocking door to door. These days, a lot of marketing is handled in the form of emails and other convenient methods.
If email marketing sounds like something you could use to improve your life as well as your finances, there are some things you should avoid as well as some things you should consider doing to improve the chances of your emails being opened.
After all, the last thing you want is to get moved to the dreaded spam or junk folder.
Check out these examples…
1. Use A Brand Name
Unfortunately, we live in a world where people where people are suspicious over just about anything, especially when it comes to opening emails. For this reason, it is highly recommended that you create a brand name for yourself and always use it at the front of your emails.
This simple trick can make all of the difference. After all, would you open an email if you had no idea where or who it came from?
2. Make Subject Lines That Pack A Punch
Boring subject lines are a recipe for disaster when it comes to email marketers. Try and find ways to spruce it up a bit.
You may want to consider thinking to yourself about what would make you open an email. Chances are pretty good that if you would open it, someone else would as well.
3. Sometimes It’s How It’s Said, Not What’s Said
Wording is everything in marketing. Aside from catchy subject lines, you also have to be careful about the way you write the email itself. Of course proper spelling and punctuation are obvious musts, however formatting matters a lot as well.
Without good delivery, even the best of messages will lack when it comes to the results they bring forth.
4. Always Have An Unsubscribe Option And Make It Easy To Use
The cold hard truth is the fact that the majority of emails are not read even when they are opened. Instead, they are usually scanned over and what interests the person viewing it will catch their attention and what doesn’t will be ignored.
You won’t always be able to hold everyone’s interest on your list, that’s just reality. For this reason, you should have an easy to use unsubscribe option. This will help you avoid being reported as spam or thrown in the junk folder.
5. Don’t Send Your Emails As An Image
It’s important that you do not send your emails as images. The reason for this is the fact that the majority of email servers are set up to automatically block images. Therefore, if your email is an image, it will likely not get viewed.
You will grow as a marketer and learn the ins and outs as you go. However, following these guidelines will make the beginning phases much simpler for you.