Internet marketing can be a great way to take your level of success as a marketer to the next step. However, it’s important that those who are thinking about becoming internet marketers are aware of the fact that there are multiple different ways to market on the internet and choosing the right one for you and your needs can be the difference between success and failure.
One common technique that many internet marketers use is creating a product or service and then running ads for it online. However, just because this is a commonly used technique does not mean that it doesn’t have its downsides that run alongside with its good sides.
Just so you are aware of the good and bad side of this technique, I feel it is important that we go over some examples of the upsides and downsides of running ads for products online.
Let’s take a look at some examples of the advantages of running ads…
1. Can Be Low Cost
As a marketer, it’s extremely important to save a buck wherever you can. Believe it or not, running ads for products can be low cost. As a matter of fact, you can find internet ad packages that start at as low as around $30 for a moth long run period.
2. The Ability To Reach Target Audiences
One of the beautiful things about running ads on the internet is the fact that it allows you to pick and choose specific types of target audiences you would like to reach. Marketers should know that without reaching the right people, the chances of success are slim. Therefore, the ability to reach targeted audiences is too good to pass up!
3. Longer Ad Life Span
Other forms of marketing, such as ads being ran on TV, need to be updated constantly. On the other hand, internet ads often have long life spans and need to be updated much less frequently. Basically, if you play your cards right, you can create a source or passive income with them.
Ok, we’ve gone over the advantages or running ads online. Let’s go over some of the downsides…
1. Reduced Exposure
Even though the majority of the world has become pretty familiar with technology, there are still people who steer clear or technology and prefer to do things the old fashioned way. Unfortunately, the chances of reaching these people with the use of the internet are highly unlikely.
Basically, internet ads may be able to help you target your audiences more precisely, but they may not reach as many people.
2. Possibility Of Needing Employees
When it comes to running internet ads, there can be a lot of work involved. There is much more that goes into it than simply running an ad. For example, you will need some type of product or service to run an ad for. These things will not create themselves and before you know it, the tasks that need to be done can become overwhelming.
In situations such as these, the best option may be to bring some additional people on to your team. However, keep in mind, with more money comes more paychecks being handed out which in turn leads to less profits for your business.